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Author Marketing Made Easy Course

COURSE INTRODUCTION

Author Marketing Made Easy™ is a course that breaks down each marketing category into bite-size sections to easily understand each step in the marketing process.

This program is tailored for authors of all experience levels, from new authors beginning their marketing journey to experienced authors who need easy-to-use checklists to stay organized in their marketing campaigns. No matter what category you fall into, Author Marketing Made Easy™ has something to offer.

Answers These Common Author Questions

WHAT are the different areas of book marketing?

WHEN do I start each phase of the marketing process?

WHICH tasks really help me sell more books?

What (What does Author Marketing Made Easy do?)

Author Marketing Made Easy breaks down each marketing category into bite-size pieces.

When (When does each marketing task need to be completed?)

Author Marketing Made Easy includes checklists organized by when each step should be completed.

Which (Which strategies will help me sell more books?)

Each checklist features helpful icons demonstrating which activities are crucial to selling more books and which activities are less consequential but help supplement your efforts.

What’s Included In This Program

Videos

  • Short, easy-to-understand videos that break down each marketing strategy
  • Can be viewed as many times as necessary
  • Videos provide examples of each marketing strategy and how to implement it
  • If your time is limited, these videos will help you learn the information you need, quickly

 

Instructions

  • Contains valuable, straightforward information breaking down each marketing category
  • Includes helpful templates to use throughout the process

 

Worksheets

  • Will allow you to create a personalized marketing plan tailored to your needs
  • Will help you create a marketing strategy that will work with your time and finances

 

Checklists

  • Easy-to-use checklists that will keep you on track with your marketing plan
  • Combines marketing categories arranged by timing and level of importance
  • As you work through each checklist in order, you can be confident knowing you have not missed any important steps
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BOOK

This section breaks down each component of your book that is important for marketing, including titles, cover jackets, and key words.

BOOK INTERIOR

This section covers the interior formatting and links for lead generation.

LEAD GENERATION

How to get people to sign up on your email list.

EMAIL CAMPAIGNS

This section explains the types of emails to send to your email list recipients.

BOOK LAUNCH

This section describes each type of launch strategy and highlights the most effective approach.

AUTHOR BRANDING

This section describes how to build a cohesive brand image that is consistent with all of your books and products.

BOOK REVIEWS

This section explains the importance of book reviews and encouraging readers to leave reviews.

CHARITIES/CAUSES

This section explains how to incorporate a charity into your book launch strategy as an incentive for readers to purchase your book.

SOCIAL MEDIA, PR, & MEDIA

This section reviews the types of media that helps to increase sales and how to land interviews.

PAID ADVERTISING

This section reviews the types of advertising strategies and how to run ad campaigns.

ANCILLARY PRODUCTS/SERVICES

This section reviews additional services you can offer to increase your revenue.

INCENTIVE STRUCTURE & AFFILITATES

Creating joint ventures and other incentives for organizations

LOCAL OPPORTUNITIES

This section explains how to find and unique, local opportunities to help promote your books and services.

STAGES OF BOOK MARKETING

There are seven, distinct stages in the book marketing process. Each stage includes a set of tasks to complete at certain times during the process.

1.  WRITING STAGE

2. PRE-PUBLISHING STAGE

3. 90-DAYS BEFORE LAUNCH

4. 60-DAYS BEFORE LAUNCH

5. 30-DAYS BEFORE LAUNCH

6. LAUNCH DAY

7. POST-LAUNCH DAY