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Author Marketing Made Easy™ is a course that breaks down each marketing category into bite-size sections to easily understand each step in the marketing process.
This program is tailored for authors of all experience levels, from new authors beginning their marketing journey to experienced authors who need easy-to-use checklists to stay organized in their marketing campaigns. No matter what category you fall into, Author Marketing Made Easy™ has something to offer.
Author Marketing Made Easy breaks down each marketing category into bite-size pieces.
Author Marketing Made Easy includes checklists organized by when each step should be completed.
Each checklist features helpful icons demonstrating which activities are crucial to selling more books and which activities are less consequential but help supplement your efforts.
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This section breaks down each component of your book that is important for marketing, including titles, cover jackets, and key words.
This section covers the interior formatting and links for lead generation.
How to get people to sign up on your email list.
This section explains the types of emails to send to your email list recipients.
This section describes each type of launch strategy and highlights the most effective approach.
This section describes how to build a cohesive brand image that is consistent with all of your books and products.
This section explains the importance of book reviews and encouraging readers to leave reviews.
This section explains how to incorporate a charity into your book launch strategy as an incentive for readers to purchase your book.
This section reviews the types of media that helps to increase sales and how to land interviews.
This section reviews the types of advertising strategies and how to run ad campaigns.
This section reviews additional services you can offer to increase your revenue.
Creating joint ventures and other incentives for organizations
This section explains how to find and unique, local opportunities to help promote your books and services.
There are seven, distinct stages in the book marketing process. Each stage includes a set of tasks to complete at certain times during the process.
1. WRITING STAGE
2. PRE-PUBLISHING STAGE
3. 90-DAYS BEFORE LAUNCH
4. 60-DAYS BEFORE LAUNCH
5. 30-DAYS BEFORE LAUNCH
6. LAUNCH DAY
7. POST-LAUNCH DAY